Edward Bernays’ Crystalizing Public Opinion
Title: Crystallizing Public Opinion Author: Edward L. Bernays Genre: Propaganda Publisher: Ig Publishing Release Date: May 2011 Pages: 204 Edward Bernays published his first book on the new profession of “public relations counsel”, Crystalizing Public Opinion, in 1923. The First World War had ended; his uncle, Sigmund Freud had published A General Introduction to Psychoanalysis a few years prior (in 1920); and the US Post Office was destroying copies of James Joyce’s Ulysses. Bernays used the phrase “public relations counsel” because he wanted to imply…